Betclic Inks Deal to Roll Out Relax Gaming Casino Content
Category : News
Online casino games supplier Relax Gaming has secured another high-profile client, the company announced in a press release from earlier today.
Under the terms of the latest of a series of major deals, Relax Gaming will see its in-house content as well as partner content go live across the online gambling brands of French operator Betclic Everest Group, including its flagship operation Betclic.
Today’s announcement follows news that Relax Gaming has signed a similar content supply deal with Austrian online gaming and betting veteran Interwetten.
Relax Gaming will provide Betclic and its brands with access to its in-house online slots, including Caveman Bob and Temple Tumble as well as to content developed by the company’s third-party provider partners as part of its Silver Bullet and Powered By partner programs.
Established in 2010, Relax Gaming has been developing and supplying content and has been looking to simplify B2B content delivery in line with the contemporary iGaming landscape. A quick one-time integration gives the provider’s B2B clients access to its own gaming titles as well as to more than 570 games developed by its partners. Third-party content is made available via the Silver Bullet program for Relax Gaming’s commercially represented partners and the Powered By program for commercially independent providers.
Over the years since its inception, Relax Gaming has focused on expanded its footprint across regulated markets. The provider holds licenses from the regulators of Malta, Alderney, the UK, and most recently Denmark.
Adding Value to Their Partners
Of their latest client, Relax Gaming’s CEO, Daniel Eskola, said that they are pleased with the major deal and that it will enable them to add value to their partners. Mr. Eskola added that their content supply agreement with Betclic “delivers on our strategic goal to rapidly enhance the scope of our already extensive distribution.”
François Dogon, Casino Games Specialist at Betclic, said that Relax Gaming has been building a reputation “as one of the most forward-thinking purveyors of high-quality content” in the industry and that they are excited to be going live with the provider’s content.
The Relax Gaming deal was the third of this kind announced by Betclic in recent weeks. Late last month, the operator announced that it would roll out online casino content by Red Rake Gaming to enrich its existing offering and support the supplier’s expansion across regulated markets, including Portugal.
And last week, the French gambling group announced that it had struck a deal with Nolimit City to go live with the latter’s library of games.
Betclic was founded in Paris in the fall of 2007. It is one of the largest online gambling groups in Europe. The company operates its flagship Betclic brand as well as the bet-at-home, Everest, and Expekt gambling brands, and provides sports betting, horse race betting, casino games, and poker to millions of online gambling customers.
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