EGT Interactive Enters Sweden, Expands in Portugal with Betclic Deal
Category : News
Bulgarian online casino games supplier EGT Interactive has continued to deliver on its strategy to extend its footprint across European markets with a recently forged deal with French gambling group Betclic.
Under the terms of the deal, the operator’s flagship Betclic brand as well as its Expekt operation have gone live with EGT Interactive’s library of online slots. As a result from the recent roll-out of content by the Bulgarian provider, Betclic and Expekt players now have access to EGT Interactive hit titles such as 40 Super Hot, Amazons’ Battle, The Story of Alexander, and Shining Crown.
Apart from the fact that the recently penned deal has increased EGT Interactive’s network of customers, the company will also benefit from it by entering the newly reorganized Swedish online gambling market for the first time. EGT Interactive titles are now live with Betclic’s Expekt brand in that regulated jurisdiction.
Sweden liberalized its online gaming space early this year to open it to international operators. Betclic has been among the companies licensed by the local regulator, Spelinspektionen, to service Swedish gambling customers in a regulated environment.
EGT Interactive commercial deal with the major French operator will also see the content supplier cement its footprint across the Portuguese gaming market. Betclic was the first operator to go live in Portugal after the reorganization of the country’s iGaming space. It launched sports betting operations in May 2016 and was licensed to provide online casino services to local players later that year.
Partnering a “Trusted and Serious” Operator
Commenting on their agreement with Betclic, EGT Interactive’s Chief Executive, Todor Zahariev, said in a press release published Friday on his company’s official website that they are “delighted to sign this agreement with such a trusted and serious partner as Betclic Group.”
Mr. Zahariev added that “for the first time our content is available for the Swedish players under Expekt brand” and that they are looking forward to entering this new jurisdiction under their partnership with Betclic, whilst they “continue our solid growth in the well-known Portuguese and Maltese regulated markets with Betclic Group following our goal for extensive distribution.”
Betlic Casino Games Specialist François Dogon commented that they are thrilled to expand their offering with “such a reputable provider with a long tradition in the land based and superior online game offering” and that they are confident EGT Interactive’s titles will “add further value to our players experience.”
News about EGT Interactive’s partnership with Betlic emerged just days after the content provider announced another major deal. Earlier this week, the Bulgarian supplier revealed that it had teamed up with Lottoland, a Gibraltar-based online gambling operator that is best known for offering bets on the results of more than 30 different lottery draws.
Under the terms of that deal, Lottoland will diversify its online casino offering with some of EGT Interactive’s most popular online gaming titles.
Source: EGT Interactive enters into the Swedish market with Betclic, EGT-Interactive.com
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